Developing a powerful and globally recognized brand image is priceless.
It gives you the opportunity to retain a large number of customers, increase the price of your products, and hire the best talent.
You may think that brand recognition is reserved only for large companies like Google and Nike. Nothing could be further from the truth. Although it is a difficult job and it will take some time, there are several strategies that you can put into practice to make your brand familiar to your target audience.
Brand Recognition Essentiality
Brand recognition is a very important part of a company’s sales strategy. This is the ability of consumers to identify a brand in the market by its logo, slogan, corporate colors or advertising campaigns, without the company name itself appearing.
Create a Brand Recognition Strategy?
1. Think of a good name and design your logo
The first decision you have to make to get brand recognition is probably the most important one.
It literally consists of creating the name and face of your company.
Both your brand name and logo must be able to tell an authentic and consistent story about your business values. In addition, this corporate image must be original and simple enough so that your clients can remember it.
2. Tell your story
All the interactions you have with your clients, partners, or the media, you should use as an opportunity to create a positive impact for your Brand Recognition.
Consumers remember stories much better than a product’s feature list. So telling the story of your brand will help you create a link with your potential customers and make them feel part of your journey as an entrepreneur.
3. Share content frequently
It is obvious that consumers will be more willing to buy your products if they perceive you as an expert in your field. What is not so obvious, but equally true, is that they will also be more willing to buy your products if they think they have already received something of value from you without having paid anything yet.
A good way to generate that value for your clients is by creating and sharing content aimed at meeting their needs, while demonstrating your knowledge on the subject in question. That is the key to content marketing.
Ideally, share a mix of your own content and relevant content from other websites on your social networks and blogs. In this way, your customers will see that you not only want to sell, but also care about their interests.
4. Go where your customers are
Everyone talks about social media and building a great online Brand Recognition, but really few things can beat an in-person experience.
While this is primarily an E-commerce trend, the principle applies to other companies and industries. Don’t just go to conferences where your target customers may be, although this can be effective (and expensive). Instead, think more creatively about situations where your customers may have a real and immediate need for your product and try to be there.
5. Interact with your clients
In all the possibilities you have to communicate with your clients, use an authentic and personal voice. Consumers don’t like to feel like they’re talking to a robot.
In addition, you can retain your followers on social networks with relevant contests, point programs, rewards or discounts.
Finally, do not miss the opportunity to get a smile on the faces of your customers. Something as simple as a message of thanks for the purchase , with some sample products (in the case of online sales), can make a difference. Think about that extra that can add value to the shopping experience of your customers, but that does not involve much expense or effort for you.
6. Be part of something bigger
Social engagement can earn you more customers.
Although the cause you defend is not directly related to your products, it can be part of your brand’s history and create greater loyalty from your customers.
For example, startup Girlfriend Collective is committed to recycling and also shows how its workers are treated in their factory. This makes the customer empathize with the brand at a higher level and feel that it is part of a great social work when buying the products.
All the cohesive elements of the brand, (visual identity, history, communication, content, customer service, etc.) need to evolve and be reinforced many times to stay in the minds of customers.